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IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.
The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to.� Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.
Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends.
In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news.
Newsjacking will provide you with:
- Tools that you can use to monitor the news
- Case studies and examples that demonstrate how to strike at the right time
- Information on how to make your content available online for journalists to find
- The potential risks of newsjacking
- Keys to developing the real-time mindset required to succeed with the strategies presented in the book
Newsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.
- Sales Rank: #498252 in eBooks
- Published on: 2011-11-07
- Released on: 2011-11-07
- Format: Kindle eBook
Most helpful customer reviews
29 of 32 people found the following review helpful.
Interesting Concept, Terribly Short on Info...Overpriced
By Pepper
There was little in this "book" that stopped me from marching over to Amazon for a refund. David presents an interesting concept- one I hadn't heard of before- and gave relevant examples of newjacking in action.
The book is short- incredibly short. More like a big blog post. David's got some balls to ask $7 for a "book" that one can read during a lunch break. It briefly touches on each topic, but doesn't go deeper.
"How to Inject your Ideas into a Breaking News Story".... this is essentially mentioned in passing.
"Generate Tons of Media Coverage".... only a small amount of actionable advice- you are largely left to fend for yourself, or rely on luck.
The last 11% of the book is acknowledgements and pimping David's own services. Seriously? The book is short enough without having to dedicate a big chunk of it to meaningless back-matter.
This book was one typo away from me asking for a refund. If David wants this book to do well, perhaps he should update it to warrant the hefty price tag.
13 of 13 people found the following review helpful.
Newsjacking is not an ebook, it's a blog post
By Elie
Quite interesting, but way too short.
If you google the term "newsjacking" you will find 2-3 Hubspot articles, which cover everything you can find in this blog post... mmmh, I mean "ebook".
13 of 14 people found the following review helpful.
Save your money
By C. Woodbury
I was very excited to hear about this book. But what a disappointment. I read it in less than an hour. The whole thing could have been summed up in one short magazine article. Save your money.
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