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A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing
What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.
It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:
• how consumer needs and expectations have changed and what this shift means for you
• how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you
• proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust
Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth.
Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
- Sales Rank: #27631 in Books
- Published on: 2017-04-20
- Original language: English
- Dimensions: 9.20" h x .90" w x 6.20" l,
- Binding: Hardcover
- 208 pages
From the Back Cover
“John’s got his finger on something here―something important. Anyone interested in communicating effectively through content would do well to embrace the audience-centric approach outlined in Top of Mind.”
―Eric Hellweg, managing director at Harvard Business Review
“Top of Mind is a critical and powerful tool to catapult yourself into relevance in a noisy, competitive world. Get it now, and leverage your content like never before.”
―Jeff Hoffman, cofounder of Priceline and ColorJar
“With Top of Mind, John breaks down the last barriers between executives and content marketing. We accept that business is about relationships, and it’s time we embrace the fact that the right content at the right time can make those relationships (and your company) stronger.”
―Evan Greene, CMO of The Recording Academy (The GRAMMYs)
“John Hall says that success ultimately comes down to creating meaningful relationships―in business and in life. I couldn’t agree more. Buy this book to get his prescription for exactly how to do it.”
―Ann Handley, chief content officer of MarketingProfs and author of Everybody Writes
“This is the playbook for how to make yourself memorable online. Top of Mind is useful, practical, and vital. Highly recommended!”
―Jay Baer, president of Convince & Convert and author of Hug Your Haters
“An absolute must-read for any professional or company seeking to build influence and lead their industry.”
―Forbes
“Potential customers can’t do business with you if they don’t even know who you are. John Hall’s essential new book shows you how to powerfully connect with your audience, even in today’s crowded marketplace, so the right business opportunities come to you.”
―Dorie Clark, author of Reinventing You and Stand Out
“I am a longtime admirer of John’s knack for connecting people in meaningful―sometimes life- and career-changing―ways. The idea of ‘shifting from self to the people who matter’ is something he practices personally and professionally, so all ideas in the book are authentic and tested. Top of Mind contains John’s simple, yet powerful, secret to success. Readers will be grateful he shared it!”
―Gina McDuffie, CMO of VER
“Here it is, a business guide to engineering serendipity! Top of Mind is a relationship guide for the digital age. Whether you’re building a business or accelerating your career, John Hall’s clever concept and smart insight will transform the way you communicate. Move over, Mr. Carnegie, John Hall teaches anyone how to win friends and influence people―at massive scale.”
―Andrew M. Davis, founder of Monumental Shift and author of Brandscaping
“Top of Mind is a must-read for any business professional who wants to understand how to break through the noisy and competitive landscape of today’s digital, social, and mobile world. As an innovative and successful entrepreneur, John Hall shows us how anyone in any type of business can use their existing knowledge and expertise to become top of mind, reach potential customers, and grow their business.”
―Michael Brenner, CEO of Marketing Insider Group and author of The Content Formula
About the Author
John Hall is the cofounder and CEO of Influence & Co., a firm that helps brands and individuals leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences. He has grown his company’s revenue by more than 100 percent year-over-year since its founding in 2011; it is now the largest provider of expert content to online publications. In 2016, he won the EY Entrepreneur of the Year Award.
Most helpful customer reviews
6 of 6 people found the following review helpful.
John does a great job of not only laying out why content is ...
By Nate Andorsky
Book just arrived yesterday and I am already half way through! John does a great job of not only laying out why content is so important to unleash your influence but also shows you how to do it. He even lists a number of resources and tools to get your started. Very useful read and really hits home in regards to the importance of investing and building your company and/or personal brand through thought leadership.
4 of 4 people found the following review helpful.
Great read and valuable information!
By Britt
This is a great read for anyone looking to learn more about content marketing—or any kind of sales and marketing, for that matter! The author's stories are great and he backs all the recommendations up with solid research. A quick but compelling read with lots of good homework for marketers and entrepreneurs.
0 of 0 people found the following review helpful.
If you help, opportunities will come
By Jeremey Donovan
Overarching point: Achieve top-of-mind status by engaging prospects, customers, and colleagues though “You Marketing” to create thriving, rich relations. “You Marketing” = quality, personalized content delivered consistently and at the right moments that makes people’s lives better by connecting people with what they value. If you help, opportunities will come.
This book offer a wealth of actionable tips for (a) content strategy (b) knowledge management (c) content production, d) content distribution, and (e) content ROI. It also goes into some depth on building trust & likability.
I found the book to be a content marketing focused "child" of Adam Grant's "Give & Take" and Dale Carnegie's "How to Win Friends"
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